Content Manager

Somerville, MA

Marketing

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At Laminar, we're leading the charge in physical AI, reshaping process industrials and manufacturing to drive operational efficiency and sustainability for our world’s most foundational industries. Powered by our Laminar AI Co-pilot models and state-of-the-art sensors, our solutions optimize facility performance across various processes, including process manufacturing, production, water management, energy reduction, and waste minimization. Based at Greentown Labs, North America's premier cleantech innovation community, we're a woman-founded startup backed by renowned investors like Greycroft, Construct Capital, 2048 Ventures, and Flybridge Capital. Our groundbreaking technologies have earned accolades and adoption from industry giants like Unilever, The Coca-Cola Company, ABinBev, PepsiCo, Danone, T. Marzetti, and more. We're committed to unlocking untapped data for our customers, empowering them to gain a competitive edge and create Industry 4.0.

Transforming our most foundational sectors of society is hard. Very hard. But we’re building an empire. And empire building is not easy. It’s deeply fulfilling, and you will learn and grow tremendously while driving sustainable impact globally with some of the largest players that make everything we eat, use, and wear. Our culture is to foster extraordinary growth within our teammates. We believe in autonomy, ownership, empowerment, demanding excellence, being mission-driven. We believe in creativity, authenticity, and extraordinary growth. We’re looking for relentless, ambitious, creative, and exceptional people to join our team and build the factory of the future.

We’re looking for an enthusiastic, creative, and exceptional Content Manager to join our growing team at H2Ok Innovations. In this role, you’ll be responsible for developing and executing content that tells our brand story, educates our audience, and drives engagement across various channels. This is a hands-on role where you’ll be involved in both crafting content and shaping the strategy behind it. You’ll collaborate with cross-functional teams, from sales to product and engineering, to ensure that all content aligns with our company goals and resonates with our target audience—primarily process manufacturers and industrials.

What You Will Do

Content Creation: Write, produce, and design high-quality content across multiple formats, including videos, customer video testimonials, one pagers, blog posts, case studies, website copy, whitepapers, and eBooks.
Social Media & LinkedIn Content: Create and manage content for our LinkedIn presence, from thought leadership posts and company updates to industry insights and engaging visuals.
Content Strategy Support: Assist in developing a content strategy that aligns with marketing and sales objectives, ensuring content is tailored to the needs of process manufacturers, sustainability-focused businesses, and sustainability innovators.
SEO & Content Optimization: Optimize content for SEO to drive organic traffic and improve search engine rankings.
Lead Generation Content: Create and design assets that support lead generation efforts, such as one pagers, gated content, landing pages, and email campaigns, in collaboration with the sales teams.
Industry Research: Keep up-to-date with industry trends in process optimization, manufacturing, data center, Industry 4.0, IoT, water management, and energy efficiency, ensuring content remains relevant and forward-thinking.
Content Distribution: Help plan and execute content distribution strategies across various channels, such as our website, social media, email newsletters, and industry publications.
Analytics & Reporting: Track content performance using analytics tools, gathering insights on engagement, traffic, and conversions, and use data to optimize future content.

About You

Experience: 1-2 years of experience in content creation, ideally in B2B, industrial, or sustainability sectors, or the ability to rapidly learn. A background in writing for technical or manufacturing audiences is a plus.
Writing Skills: Strong writing and editing skills, with the ability to distill complex technical information into clear, engaging content.
Social media: Experience with LinkedIn content creation, including crafting thought leadership posts, company updates, and engaging visuals.
SEO Knowledge: Familiarity with SEO best practices and content optimization techniques to drive organic search traffic.
Tech Awareness: Basic understanding of technologies like AI, IoT, and Industry 4.0 concepts, with the ability to communicate these ideas clearly to non-technical audiences.
Design: Competency with Figma or design tools alike, and an eye for digital design and aesthetics.
Creative & Proactive: A creative mindset and a proactive approach to content creation, with a keen eye for detail and a passion for storytelling. An ability to empathize with diverse profiles of prospective customer stakeholders/leads and create content targeting each profile.
Collaborative: A team player who enjoys working cross-functionally and can adapt content to meet the needs of different teams.
Passion for Sustainability: A strong interest in sustainability, cleantech, and industrial innovation, with a desire to contribute to a company making a positive impact.

Benefits

Direct impact on product and culture.
Comprehensive benefits package including Medical, Dental, Vision, Life Insurance, Disability, Transportation benefit, Health and Wellness benefit, and more.
401k plan with employer matching
Competitive salary and bonus opportunities.
Dynamic and inclusive work environment.
Opportunities for growth and professional development.
Access to Greentown Labs' extensive network of cleantech startups.

Learn How We Think

Learn about our startup journey: Our Journey
How we're combating climate change: AI-Powered Climate Tech
A customer story: Ben & Jerry's uses H2Ok's precision automation to cut time & water usage

Why Laminar?

Why You'll Love it Here

A front-row seat at Greentown Labs, North America's largest cleantech innovation hub, in a Somerville neighborhood ranked one of the coolest in the world
Real recognition: 2026 World Economic Forum Technology Pioneer, Gold 2026 Edison Award, Unilever Startup of the Year, Innovator Awards by both Coca-Cola and ABInBev, and more
A team that celebrates together from rooftop lunches, ping pong matches, Lunch & Learns, and regular team events
Competitive salary, equity, and a 401(k) with company match
Health, dental, and vision coverage, plus short- and long-term disability and life insurance
Flexible time off and 12 company-paid holidays
A conference and learning budget to keep growing your craft
Greentown Labs membership and a transportation benefit for your commute

Our Interview Process

1. Phone screen with Laminar Head of Ops or Recruiter (15-20 minutes)

2. Intro call with Hiring Manager (30 minutes)

3. On-site interview, including short tour of GTL, overview of tech, and interview/presentation with the Hiring Manager and a few team members. Depending on the role, a skills exercise that should take no longer than an hour to prep, would be sent ahead of time. We record your skills exercise to share with any team members who could not join the interview and/or with Founder's ahead of their Founder's Interview. If you are not local, we can conduct this virtually.

4. Finalists for Full-Time positions will have a Founder’s Interview in-person

Final steps:

Two professional references are requested, ideally one from your current organization and one who served as your Manager

If an Offer Letter is extended, a Background check is conducted

A recent study from LinkedIn showed that most women apply to jobs only when they meet 100% of the requirements, whereas men will hit the apply button if they hit 60%. Laminar (formerly H2Ok) is committed to building a diverse and inclusive team. So, to the women and nonbinary folks out there feeling unsure if you're a perfect fit, we strongly encourage you to apply! If you're ready to play a key role in scaling a game-changing company that’s transforming the industrial sector and advancing sustainability, we want to hear from you!

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