Content Manager

Somerville, MA

Marketing

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Machines learned to understand language. We’re teaching them to understand matter.

Forty percent of global manufacturing happens through physical and chemical processes inside pipes, tanks, and reactors. Despite decades of industrial automation, much of what happens inside them remains remarkably invisible. Manufacturing is the most ubiquitous and foundational sector in global economy, yet the way factories are fundamentally run have used the same control philosophies, manual operations, and legacy software for the past 60 years.

Laminar deploys state-of-the-art patented sensors and edge hardware directly into live production environments, generating data that didn’t previously exist to build foundation models deployed in factory floors that understand chemistry, composition, quality, and material state in real time. We use that understanding to run autonomy and rethink how things are made.

The last generation of industrial automation taught machines to execute instructions reliably. The next will teach them to understand the processes they control and run autonomously, adaptively, and agentically: higher quality, safety, more efficiently, sustainably, and productively.

That future is already taking shape. Today, Laminar works with 7 of the world’s 10 largest food and beverage manufacturers and operates across hundreds of factories globally across six continents. Our systems have materially reduced waste, cut manufacturing downtime, saved water, chemicals, energy, and helped prevent safety and quality failures. Our technology has gained international recognition, from being selected as a 2026 World Economic Forum Technology Pioneer, Gold 2026 Edison Award, Unilever Startup of the Year, to Innovator Awards by both Coca-Cola and AB InBev, and more.

We are backed by tier-one investors in physical AI to make intelligent, self-improving production the new standard for industry.

Join us to build what makes matter intelligible, and the intelligible controllable.

We’re looking for an enthusiastic, creative, and exceptional Content Manager to join our growing team at H2Ok Innovations. In this role, you’ll be responsible for developing and executing content that tells our brand story, educates our audience, and drives engagement across various channels. This is a hands-on role where you’ll be involved in both crafting content and shaping the strategy behind it. You’ll collaborate with cross-functional teams, from sales to product and engineering, to ensure that all content aligns with our company goals and resonates with our target audience—primarily process manufacturers and industrials.

What You Will Do

Content Creation: Write, produce, and design high-quality content across multiple formats, including videos, customer video testimonials, one pagers, blog posts, case studies, website copy, whitepapers, and eBooks.
Social Media & LinkedIn Content: Create and manage content for our LinkedIn presence, from thought leadership posts and company updates to industry insights and engaging visuals.
Content Strategy Support: Assist in developing a content strategy that aligns with marketing and sales objectives, ensuring content is tailored to the needs of process manufacturers, sustainability-focused businesses, and sustainability innovators.
SEO & Content Optimization: Optimize content for SEO to drive organic traffic and improve search engine rankings.
Lead Generation Content: Create and design assets that support lead generation efforts, such as one pagers, gated content, landing pages, and email campaigns, in collaboration with the sales teams.
Industry Research: Keep up-to-date with industry trends in process optimization, manufacturing, data center, Industry 4.0, IoT, water management, and energy efficiency, ensuring content remains relevant and forward-thinking.
Content Distribution: Help plan and execute content distribution strategies across various channels, such as our website, social media, email newsletters, and industry publications.
Analytics & Reporting: Track content performance using analytics tools, gathering insights on engagement, traffic, and conversions, and use data to optimize future content.

About You

Experience: 1-2 years of experience in content creation, ideally in B2B, industrial, or sustainability sectors, or the ability to rapidly learn. A background in writing for technical or manufacturing audiences is a plus.
Writing Skills: Strong writing and editing skills, with the ability to distill complex technical information into clear, engaging content.
Social media: Experience with LinkedIn content creation, including crafting thought leadership posts, company updates, and engaging visuals.
SEO Knowledge: Familiarity with SEO best practices and content optimization techniques to drive organic search traffic.
Tech Awareness: Basic understanding of technologies like AI, IoT, and Industry 4.0 concepts, with the ability to communicate these ideas clearly to non-technical audiences.
Design: Competency with Figma or design tools alike, and an eye for digital design and aesthetics.
Creative & Proactive: A creative mindset and a proactive approach to content creation, with a keen eye for detail and a passion for storytelling. An ability to empathize with diverse profiles of prospective customer stakeholders/leads and create content targeting each profile.
Collaborative: A team player who enjoys working cross-functionally and can adapt content to meet the needs of different teams.
Passion for Sustainability: A strong interest in sustainability, cleantech, and industrial innovation, with a desire to contribute to a company making a positive impact.

Benefits

Direct impact on product and culture.
Comprehensive benefits package including Medical, Dental, Vision, Life Insurance, Disability, Transportation benefit, Health and Wellness benefit, and more.
401k plan with employer matching
Competitive salary and bonus opportunities.
Dynamic and inclusive work environment.
Opportunities for growth and professional development.
Access to Greentown Labs' extensive network of cleantech startups.

Learn How We Think

Learn about our startup journey: Our Journey
How we're combating climate change: AI-Powered Climate Tech
A customer story: Ben & Jerry's uses H2Ok's precision automation to cut time & water usage

Why Laminar?

There are many easier places to work on AI. Laminar is for people who want the hardest version of their discipline. Models here must survive contact with physics. Hardware must survive years of continuous industrial operation. Software must integrate with machinery built decades ago. Everything we build ultimately has to work on a factory floor.

We believe exceptional people should be given exceptional amounts of ownership. At Laminar, you will have the context to form your own view, the permission to challenge ours, and the resources to pursue the right answers, whatever technical or organizational boundaries stand in the way. There are few layers between identifying something important and changing it.

We’re fortunate to work with a small polymathic team of hardware and software engineers, chemists, AI researchers, factory operators, and go-to-market wizards who are unusually capable, curious, rigorous, ambitious, and low-ego. If that sounds like you, we’d love to meet you.

Our Interview Process

1. Phone screen with Laminar HR/Recruiter (15-20 minutes)

2. Intro call with Hiring Manager (30 minutes)

3. On-site interview, overview of tech, and interview/presentation with the Hiring Manager and a few team members. Depending on the role, a skills exercise that should take no longer than an hour to prep, would be sent ahead of time. We record your skills exercise to share with any team members who could not join the interview and/or with Founder's ahead of their Founder's Interview. If you are not local, we can conduct this virtually.

4. Finalists for Full-Time positions will have a Founder’s Interview in-person

Final steps:

Two professional references are requested, ideally one from your current organization and one who served as your Manager

If an Offer Letter is extended, a Background check is conducted

Laminar is committed to building a diverse and inclusive team. Even if you are unsure you are a perfect fit, we strongly encourage you to apply! If you're ready to play a key role in scaling a game-changing company that’s transforming the industrial sector and advancing sustainability, we want to hear from you.

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